During my Cambodian sojourn I took part in a food tour through the markets in Siem Reap and out to a rural village.
Talking with the guide we got on to the topic of social media.
I casually mentioned that I found the business through a contact on Instagram.
While I enjoyed following this business’s Instagram account as a user I find it far more gratifying to take part in a hashtag.
A hashtag enables me to:
- Participate beyond a like – I can contribute my own photos to the experience
- See other perspectives
- Interact with people I met on the tour
- Inspire others to learn more about the business
Online participation is more effective when we are truly connecting, not broadcasting.