On community versus broadcasting

During my Cambodian sojourn I took part in a food tour through the markets in Siem Reap and out to a rural village.

Talking with the guide we got on to the topic of social media.

I casually mentioned that I found the business through a contact on Instagram.

While I enjoyed following this business’s Instagram account as a user I find it far more gratifying to take part in a hashtag.

A hashtag enables me to:

  • Participate beyond a like – I can contribute my own photos to the experience
  • See other perspectives
  • Interact with people I met on the tour
  • Inspire others to learn more about the business

Online participation is more effective when we are truly connecting, not broadcasting.

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